BCBG01
 

BCBG Maxazaria

 

 

154 S. Robertson Boulevard

Los Angeles, CA90048

(310) 860-9690

 

Monday to Saturday 10-6

Sunday 12-5

 

Website

 

Email Address

 

With critically acclaimed collections, a loyal following of Hollywood's top celebrities and a strong worldwide presence, BCBG Mazazria has evolved into one of the hottest names in the fashion industry today.


Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman and Chief Executive Officer Max Azria. In 1981, after eleven years of designing a line of women's wear in his native Paris, Azria moved to the United States and launched Jess, a series of new-concept retail boutiques offering hip French fashion to American women. After years of success, Azria decided to pursue his dream of launching a design house that spoke to the modern woman-thus BCBGMAXAZRIA was born. Named for the French phrase bon chic, bon genre, a Parisian slang meaning "good style, good attitude," the brand embodies a true combination of European sophistication and American spirit.